A grocery chain which focuses solely on Swedish produce that are ecological, sustainable and locally sourced. Their unique selling point is that they've managed to grow tropical crops which normally wouldn't survive on the Nordic latitude, such as coffee, bananas and cacao. These factors combined will surely disrupt the grocery market and force their competitors to rethink their business models.
This was a fictional graduation project.
Delivered: Identity, landing page, promo video.
Tools: Xd, Ae, Ai, Ps
▲Instagram Stories video to promote their unique concept of growing exotic crops in Sweden.
▲Visual identity of the chain where the main focus was to stand out from the competition and their usually muted visuals and earthy colors.